Anti-Obesity Campaign – World Obesity Day (March 4, 2025)

Theme: "Healthy India, Fit India: Fight Obesity Together"

In observance of World Obesity Day on March 4, 2025, India is launching a nationwide campaign to combat the alarming rise in obesity, which has doubled in recent years and is a major contributor to diabetes, hypertension, and cardiovascular diseases. This initiative aims to promote healthy eating habits, increased physical activity, and sustainable lifestyle changes to create a Fit India.

Objectives:

Raise Awareness about the risks of obesity and ways to prevent it.
Encourage Preventive Measures like mindful eating, reducing portion sizes, and regular exercise.
Engage Schools, Workplaces & Communities in active participation for long-term health benefits.
Support Policy Actions to regulate junk food marketing and promote healthier food choices.

PM Modi’s Call to Action:

In his ‘Mann Ki Baat’ address, Prime Minister Narendra Modi highlighted the urgent need to address obesity and the role of diet and lifestyle in tackling it. He emphasized:

“Obesity is not just a personal challenge, but a national concern. By making small changes in our food habits, reducing oil consumption, and increasing physical activity, we can ensure a healthier future for ourselves and our children.”

SHARP NGO’s #KatoriSeKato Campaign

To amplify this mission, SHARP NGO has launched the campaign #KatoriSeKato – meaning “Cut your diet to stay fit”. This initiative focuses on:
Promoting portion control and mindful eating habits.
Encouraging traditional, home-cooked meals over processed foods.
Emphasizing daily movement and active lifestyles.
Spreading awareness through schools, workplaces, and digital platforms.

Key Activities:

Public Awareness Drives – Social media campaigns, expert-led discussions, and obesity awareness workshops.
School & Workplace Wellness Initiatives – "No Junk Food Week" in schools, healthy tiffin programs, and workplace fitness challenges.
Government & Policy Advocacy – Stricter regulations on unhealthy food advertising, better food labeling, and subsidies for healthy foods.
Health Screenings & Counseling – Free BMI check-ups, personalized diet plans, and obesity management sessions.

Measuring Impact:

Digital Engagement Metrics – Social media reach & #KatoriSeKato participation.
School & Workplace Participation – Number of schools & offices adopting healthy policies.
Health Data Collection – Tracking changes in BMI & lifestyle habits through free check-up camps.

 Hashtag

#KatoriSeKato

Call to Action:

Join us on March 4, 2025, and take a stand against obesity! Embrace #KatoriSeKato, adopt mindful eating, and move towards a healthier lifestyle. Let’s build a Fit India, Healthy India! Watch PM Modi’s full statement on obesity: Mann Ki Baat - Obesity Awareness